123 Reg Self-starter Campaign
Creating a community-driven campaign to support the UK’s self-starters.
Client
123 Reg
Sector
Services
The Project
#SelfStarter is a community project. It’s a celebration of Britain’s business owners and solopreneurs. These individuals are the lifeblood of our economy. They are skilled at going solo and each has common experiences of going it alone.
This dedicated campaign focused on these small business owners and created a platform whereby 123 Reg and CMA could create a community which would offer inspiration, best practice and support to other people setting out on their own self starter adventure.