ALLpaQ Brand Universe
Creating characters that made complex science impossible to ignore.
Client
ALLpaQ Packaging Group
Sector
Services
The Project
ALLpaQ develops innovative packaging for the biotechnology and pharmaceutical sectors. Incredible engineering. Not the easiest story to tell.
So instead of creating another product brochure, we created a universe.
From Al the Alpaca and The Astronaut to spaceships, planets, comic books and collectable character cards, CMA developed an ownable creative platform that turned complex technical products into memorable marketing. Built to educate, entertain and evolve, the illustrations gave ALLpaQ a flexible brand asset that could be used across campaigns, exhibitions, digital channels and beyond.
For a company built around creating more space in storage and transit, this project was certainly out(er packaging) this world.
For a company built around creating more space in storage and transit, this project was certainly out(er packaging) this world.