Chase Bank needed a visual approach that could make home-lending content easier to digest. Mortgages, interest rates and first-time buyer schemes can be heavy going, so CMA created a series of custom illustrations that helped simplify complex financial topics, improve the digital reading experience and make the content feel more accessible without losing credibility.
Services
Client
Challenge
Turning financial complexity into visual clarity
Home-lending content is packed with detail. Useful detail, but detail that can quickly become difficult for users to navigate. Chase Bank needed a way to make key financial topics feel less intimidating and more engaging, while still keeping the information clear, trustworthy and aligned with the wider brand.
Goal
Make useful content easier to understand
The goal was to create a distinctive illustration style that could support Chase Bank’s home-lending articles and help users move through complex information with more confidence. Each visual needed to simplify the subject, support the written content and make the experience feel more human, modern and user-friendly.
Result
A visual style that became the benchmark
CMA developed a series of sleek, custom illustrations covering topics from mortgage rates to the wider home-buying journey. The style helped Chase Bank make complex content clearer, more engaging and easier to explore. It landed so well that it became the new benchmark for their digital content, setting a stronger visual standard for future article-led experiences.
