GoDaddy My Passion Project Campaign
Using customer stories to reposition GoDaddy from a hosting provider to a business enabler.
Client
Godaddy
Sector
Services
The Project
The UK is bustling with dreamers, makers, movers and shakers. It's a community of individuals, each with their own idea. Each with their own motivation.
They're all driven by that little voice. The one that says do what you love. The irrepressible itch that just needs scratching.
GoDaddy shares that vision. Supporting people as they take their passion online and turn ideas into businesses.
Our role was to help tell those stories.
Working across strategy, creative, content, design and campaign activation, CMA developed an integrated campaign that put GoDaddy's customers at the heart of the brand. By celebrating real entrepreneurs, we helped reposition GoDaddy from a hosting provider into something far bigger: a business enabler.