Harry Redknapp’s Jam Roly Poly
Launching a t’riffic cake business with an sweet campaign that reached millions.
Client
Sector
Services
The Project
GoDaddy is the world's leading domain registrar and web hosting company.
When Harry Redknapp launched his Jam Roly Poly business, CMA led the development of an integrated marketing campaign that transformed a simple product launch into a nationwide conversation. From campaign strategy and creative messaging to social media, video, competitions, editorial content and digital activation, we created an omni-channel experience that extended far beyond the launch itself, supplying campaign assets across the UK and to GoDaddy partner markets around the world.
The campaign reached millions of people across television, Google and social media, driving unprecedented awareness of GoDaddy Website Builder while helping launch Harry's new business and raising money for charity.