Look Mum No Hands! Campaign
National campaign celebrating the superheroes behind Britain's small businesses.
Client
Sector
Services
The Project
GoDaddy wanted to celebrate real British entrepreneurs. Look Mum No Hands! was one of them. CMA helped shape the campaign strategy and develop the creative, messaging and content that brought the story to life. What started with a television advert grew into a much wider campaign spanning articles, comic books, landing pages, social content and promotional assets. By connecting strategy, content and creative thinking, we helped transform a customer success story into a national campaign designed to inspire entrepreneurs across the UK.