Public Relations

Breaking news: Public Relations (PR) isn’t just about press releases and media coverage. It’s about owning your story, shaping perceptions and building trust – whether you’re making headlines or managing a crisis. At CMA, we craft PR strategies that put your brand in the spotlight for all the right reasons.

Why PR matters

Your brand is being talked about – with or without you. The question is, are you leading the conversation or reacting to it? A strategic PR approach ensures your brand is seen, heard and trusted by the right people, at the right time.

Here’s a few things we do (incredibly well):

Media relations

Get the right eyes on your brand with:

Press coverage that matters: Connect your brand with the journalists, publications and platforms that actually make an impact.
Storytelling, not just news: Your brand has a story – make sure it’s told in a way that resonates.
Relationship-driven PR: PR is about who you know. Leverage connections to get seen and heard.

Thought leadership

Positioning you as the expert (because you are):

Executive profiling: Get your key people featured in industry conversations.
Speaking engagements & panels: Secure high-impact opportunities on podcasts, webinars and live events.
Opinion & commentary: Be the voice shaping your industry with expert insights in the press.

Crisis management

Protecting your reputation:

Crisis response planning: When things go wrong, be prepared with a clear, strategic plan.
Damage control & media handling: Control the narrative before it controls you.
Reputation recovery: Turn setbacks into comebacks with strategic messaging.

Digital PR & brand visibility

Getting social with your audience:

Social media PR: Managing brand reputation in real time.
SEO-boosting PR: Link-building through high-quality, strategic media placements.
Performance tracking: Know what’s working with measurable PR impact.

Shape Your Story

Ready to hit the headlines… for all the right reasons?

Get in touch👇

The CMA Difference

One force. One vision. One team. All dedicated to you.

Think of CMA as your very own digital department. We are the one point of contact for our clients. The problem solvers you go to when you are in need.

Design. Development. Marketing. Built for performance. Built for ambitious brands. Built for growth.

What makes CMA different from other marketing agencies?

Most agencies specialise in one piece of the puzzle.
We connect the whole thing.

Strategy. Content. Design. Development. Performance.

Because marketing works better when the website, the message, the customer journey and the campaign are all pulling in the same direction.

Can CMA become part of our internal team?

Absolutely.

Some clients use us as a full outsourced marketing department. Others use us to strengthen internal teams with strategy, creative thinking or specialist support.

Either way, we slot in properly and get moving quickly.

Do you only work with large brands?

No.

We work with ambitious brands.

That might mean local businesses ready for the next stage, national organisations under pressure to perform or global brands needing creative and strategic support.

Same mentality every time:
understand the challenge properly and do the work properly.

Do you focus on brand marketing or lead generation?

Both.

Because the strongest marketing ecosystems connect long-term brand building with short-term commercial performance.

Awareness matters.
Trust matters.
Leads matter.
Sales matter.

The real magic happens when they work together.

What kind of marketing campaigns do you run?

Everything from organic content and SEO to paid campaigns, social media, video, automation, strategy and full multi-channel rollouts.

Some campaigns are designed to generate leads immediately.

Others are designed to build long-term brand momentum.

Usually, the best results come from connecting both.

How do you approach marketing strategy?