Skills Bootcamps Campaign
Turning Skills Bootcamps into a clear, engaging campaign that drove learner action.
Client
TEC Partnership
Sector
Services
The Project
A better career often starts with one decision.
The problem?
Most people never hear about the opportunity.
Skills Bootcamps give people the chance to learn practical, in-demand skills and change the direction of their careers. TEC Partnership asked CMA to make sure more people discovered them.
From strategy and creative to content, paid media, video and a dedicated microsite, we developed a campaign designed to remove confusion, build confidence and turn awareness into action.
The numbers spoke for themselves: 34,000 clicks, a 7.35% click-through rate and 150% of the lead target.