HNC Demand Generation Campaign

Making HNCs clearer, sharper and more compelling for learners and employers.

Client

University Centre Grimsby

Sector

Services

The Project

Ambition deserves opportunity. The problem is, they're not always easy to find. University Centre Grimsby's Higher National Certificates give learners the chance to develop specialist skills and build better careers. Employers gain a workforce ready for tomorrow. The challenge was making that opportunity impossible to ignore. CMA developed the strategy, messaging and demand generation campaign behind Learn More. Earn More., creating a clear proposition that spoke to both audiences without speaking down to either. From campaign strategy and creative to landing pages, paid media and social content, every touchpoint was designed to do one thing: help more people see what was possible.
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