CMA x ALLPAQ

ALLpaQ Website

ALLpaQ is a pioneering challenger brand which has created a whole new business model, taking products that were traditionally made from stainless steel and introducing lightweight, compact, hygienic plastic versions that have revolutionised the life sciences sector.

That being so, they needed a website that was as audacious, disruptive, versatile and stylish as their products.

ALLpaQ Website

Overview

ALLpaQ’s heritage of innovative design and bespoke customisation demands a website that reflects this ethos. In a field where company websites tend to be quite functional and predictable, ALLpaQ deserve a website that will stand out as being engaging, aesthetically appealing, contemporary and a joy to navigate. CMA was only too happy to oblige. No one, in their sector, can ignore the market-leading approach we have taken in designing the website for their core business (and additional sites for their range of sibling businesses) as well as in their attention-grabbing social channels.

More details

CMA built a powerful website to promote ALLpaQ’s ever growing range of products. We then devised an engaging social media strategy that targets buyers like an antibody hunting a pathogen. The audacious use of striking out-of-this-world imagery and written content shot through with humour perfectly represents ALLpaQ’s personality and approach.

CMA’s Key Responsibilities

Build a brand identity
Settle on a brand voice
Identify brand goals
User research
Competitor analysis
Keyword research
Value proposition
Strategic messaging
Sitemapping and UX/UI
3D assets
Build website
Test and launch website
Create social pre-promotion campaign
Create launch campaign

Results

This revolutionary website launch delivered extraordinary results including:

New Users: 769% increase
New Leads: 1,592% increase
Conversions: 312% increase
Impressions: 470% increase

And, at the same time, our design, implementation and launch of the website also delivered significant cost savings, namely:

Cost-per-Click: 71% decrease.

Those are the sorts of results CMA can deliver when we start thinking outside the box!

Services

Designer Marketing

You stay focussed on what you do best while we creatively, strategically and technologically calibrate all aspects of your operations from digital strategy, branding and marketing, to sales, retention, upsell and beyond. Want a piece of the action?