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Putting, pen to paper

At CMA we live, breathe and dream about content marketing by day and by night. So it is that we regularly clear the air by posting informative, engaging and sometimes downright strange news articles.

Radio Adverts: Why they can work for your business

Radio Adverts: Why they can work for your business

Have you considered using radio adverts to promote your business and build brand awareness? Not only do they offer a great return on investment but they also allow you to target listeners in a very unique way and encourage consumer action.

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Sci-fi movie gadgets that came true

Sci-fi movie gadgets that came true

Science fiction is always trying to predict the future and, particularly, the sci-fi gadgets that we’ll all be using. Sometimes these guesses are wide of the mark, but there have been a few occasions when sci-fi got it right.

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Shakespeare: Much ado about content marketing

Shakespeare: Much ado about content marketing

What if you could ask William Shakespeare for his thoughts on content marketing? We jumped into the CMA Time Travelling Tesla, fired-up the flux capacitor, and hurtled back 400 years to get The Bard’s thoughts on the power of good content marketing.

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The Hundred – Marketing Gimmick or Genius?

The Hundred – Marketing Gimmick or Genius?

When you think of cricket, you don’t think of marketing. But maybe you should. We take a look at The Hundred competition and what it means for the wider game. Is it a marketing gimmick or a stroke of genius? And, what can we as marketers learn?

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Star Wars Mandalorian: the Rise of the Game Engine

Star Wars Mandalorian: the Rise of the Game Engine

Unreal’s revolutionary new virtual environment technology offers unprecedented flexibility to film-makers. The actors can see what the camera sees, which is what the viewer at home will see. There’ll be no more need to fix it in post.

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The 5 Best Social Media Campaigns Ever

The 5 Best Social Media Campaigns Ever

Social media marketing campaigns are, by their very nature, organic life forms which are born, thrive, then die – often in a matter of hours – while other campaigns can evolve over many years. We have herded-together the five best specimens.

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When gamers go to war

When gamers go to war

Do you feel that video games are good training for the military? The American military is taking inspiration from Hollywood movie The Last Starfighter, by using gamers to help fight future wars. What could possibly go wrong?

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5 reasons why your business should be on social media

5 reasons why your business should be on social media

Businesses of all sizes are turning to social media marketing to raise brand awareness, promote their products and engage with their audiences. But is yours? Here’s 5 reasons why your business should embrace social media marketing.

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5 epic content marketing fails to avoid

5 epic content marketing fails to avoid

Failure to understand the power of content marketing is a common problem. Creating good content marketing isn’t easy. So, let’s get to grips with a fistful of fails in the hope that you can avoid the pitfalls that fuel the fires of failure.

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What the hell is TikTok?

What the hell is TikTok?

Why are TikTok videos so popular? Unless you have been living in a cave, you will have likely heard of the social media platform, TikTok. But do you know what it is? If not, the moment has come to find out. Here’s our timely intro to TikTok.

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Top 5 films about writer’s block

Top 5 films about writer’s block

It’s 5.00am. You’ve been sitting here for precisely three weeks, two days, one hour and 56 seconds. The deadline for the movie script is looming. Yet the screen remains blank. The blinking cursor is taunting you. You’ve hit the writer’s block.

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Touchdown! The 5 Greatest Superbowl TV Ads

Touchdown! The 5 Greatest Superbowl TV Ads

This year, the Superbowl will, once again, be broadcast live on BBC One. Of course, those brave souls staying up ’til 4am to watch the game on the beeb will be missing the best part of the night: the Superbowl adverts.

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Conor McGregor: Mixed Marketing Arts (MMA)

Conor McGregor: Mixed Marketing Arts (MMA)

Whether you’re a fan or not doesn’t matter. For many, McGregor’s antics outside the Octagon leave a lot to be desired. But, as a marketer, it’s hard not to be impressed. Particularly with how McGregor continues to adapt his brand. And rebuild it.

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The 21 Best Films of the 21st Century

The 21 Best Films of the 21st Century

As we enter the 3rd decade of the 21st century, it’s time to ask the important question: what is the best film of the 21st century? There will be some surprises, some disappointments and some ‘I’ve-never-even-seen-that’ moments.

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The Memes That Defined a Decade

The Memes That Defined a Decade

Lots happened in the 2010s. The first iPad arrived, the world was supposed to end several times, Leonardo DiCaprio finally won an Oscar and Pokemon Go got gamers outside for a whole summer. But the 2010s will be remembered as the decade of the meme.

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Top 10 John Lewis Christmas ads

Top 10 John Lewis Christmas ads

John Lewis produces the most eagerly-awaited Christmas adverts. They own the yuletide ad breaks! But, after ten years at the top of the (Christmas) tree, which of their legendary ads is best?

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10 Best Television Adverts of the 80s

10 Best Television Adverts of the 80s

There was a time before Netflix; before YouTube; before internet advertising. That time was the 1980s. There was no skipping past adverts. That’s why catchy jingles were hummed around the office, taglines bubbled around the water cooler.

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Quentin Tarantino – (Con) Artist?

Quentin Tarantino – (Con) Artist?

Does Quentin Tarantino steal all his best ideas and present them as something new and original? And, if so, does that make him a con-man, or an artist? Let’s take a deep dive to find out. Okay, ramblers, let’s get rambling.

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12 movies about business you must watch

12 movies about business you must watch

“Everything I know about business, I learned at the movies,” said nobody, ever. But the movies are full of great stories, about motivated individuals overcoming the odds to triumph – in business or in life. There’s a lot of inspiration to be taken from that! Let’s look at some movies which hail business people as conquering heroes.

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Content Marketing like a Champ

Content Marketing like a Champ

Content Marketing is the way businesses like yours can take the power of the internet and use it to deliver a knockout punch to the competition. You want your business to punch above its weight? Course you do. Eye o’ th’ tiger!

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