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Putting, pen to paper

At CMA we live, breathe and dream about content marketing by day and by night. So it is that we regularly clear the air by posting informative, engaging and sometimes downright strange news articles.

Top 5 films about writer’s block

Top 5 films about writer’s block

It’s 5.00am. You’ve been sitting here for precisely three weeks, two days, one hour and 56 seconds. The deadline for the movie script is looming. Yet the screen remains blank. The blinking cursor is taunting you. You’ve hit the writer’s block.

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Touchdown! The 5 Greatest Superbowl TV Ads

Touchdown! The 5 Greatest Superbowl TV Ads

This year, the Superbowl will, once again, be broadcast live on BBC One. Of course, those brave souls staying up ’til 4am to watch the game on the beeb will be missing the best part of the night: the Superbowl adverts.

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Conor McGregor: Mixed Marketing Arts (MMA)

Conor McGregor: Mixed Marketing Arts (MMA)

Whether you’re a fan or not doesn’t matter. For many, McGregor’s antics outside the Octagon leave a lot to be desired. But, as a marketer, it’s hard not to be impressed. Particularly with how McGregor continues to adapt his brand. And rebuild it.

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The 21 Best Films of the 21st Century

The 21 Best Films of the 21st Century

As we enter the 3rd decade of the 21st century, it’s time to ask the important question: what is the best film of the 21st century? There will be some surprises, some disappointments and some ‘I’ve-never-even-seen-that’ moments.

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The Memes That Defined a Decade

The Memes That Defined a Decade

Lots happened in the 2010s. The first iPad arrived, the world was supposed to end several times, Leonardo DiCaprio finally won an Oscar and Pokemon Go got gamers outside for a whole summer. But the 2010s will be remembered as the decade of the meme.

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Top 10 John Lewis Christmas ads

Top 10 John Lewis Christmas ads

John Lewis produces the most eagerly-awaited Christmas adverts. They own the yuletide ad breaks! But, after ten years at the top of the (Christmas) tree, which of their legendary ads is best?

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10 Best Television Adverts of the 80s

10 Best Television Adverts of the 80s

There was a time before Netflix; before YouTube; before internet advertising. That time was the 1980s. There was no skipping past adverts. That’s why catchy jingles were hummed around the office, taglines bubbled around the water cooler.

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Quentin Tarantino – (Con) Artist?

Quentin Tarantino – (Con) Artist?

Quentin Tarantino - (Con) Artist?Does Quentin Tarantino steal all his best ideas and present them as something new and original? And, if so, does that make him a con-man, or an artist?Take Kill Bill (which many wrongly consider his masterpiece). The yellow suit Uma...

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12 movies about business you must watch

12 movies about business you must watch

“Everything I know about business, I learned at the movies” said nobody, ever. But the movies are full of great stories, about motivated individuals overcoming the odds to triumph – in business or in life. There’s a lot of inspiration to be taken from...

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Marketing Glastonbury – How do they get away with it?

Marketing Glastonbury – How do they get away with it?

Glastonbury Festival. It doesn’t guarantee good weather. It doesn’t guarantee you’ll like any of the acts. It doesn’t even guarantee you a place to lay your weary head. And yet we love it! How come?Tickets cost around £250, this year, and you couldn’t just...

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Content Marketing like a Champ

Content Marketing like a Champ

Content Marketing like a Champ Content Marketing is the way businesses like yours can take the power of the internet and use it to deliver a knockout punch to the competition. You want your business to punch above its weight? Course you do - you’ve got that fire in...

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