Putting, pen to paper
At CMA we live, breathe and dream about content marketing by day and by night. So it is that we regularly clear the air by posting informative, engaging and sometimes downright strange news articles.
What is TikTok? Why are TikTok videos so popular? Here are the answers to all your burning questions.
It’s 5.00am. You’ve been sitting here for precisely three weeks, two days, one hour and 56 seconds. The deadline for the movie script is looming. Yet the screen remains blank. The blinking cursor is taunting you. You’ve hit the writer’s block.
You need branding taglines for your marketing. Whether you call them a tagline, a strapline, a blurb or a catchphrase – a snappy, snazzy, memorable phrase needs to be a key part of your brand. And, no-one is better at this than movie marketers.
This year, the Superbowl will, once again, be broadcast live on BBC One. Of course, those brave souls staying up ’til 4am to watch the game on the beeb will be missing the best part of the night: the Superbowl adverts.
Whether you’re a fan or not doesn’t matter. For many, McGregor’s antics outside the Octagon leave a lot to be desired. But, as a marketer, it’s hard not to be impressed. Particularly with how McGregor continues to adapt his brand. And rebuild it.
As we enter the 3rd decade of the 21st century, it’s time to ask the important question: what is the best film of the 21st century? There will be some surprises, some disappointments and some ‘I’ve-never-even-seen-that’ moments.
Lots happened in the 2010s. The first iPad arrived, the world was supposed to end several times, Leonardo DiCaprio finally won an Oscar and Pokemon Go got gamers outside for a whole summer. But the 2010s will be remembered as the decade of the meme.
Rather like The Force, this review has two sides. The Light Side has no major spoilers, we don’t serve their kind in here! But, as for the Dark Side of the review; you will never find a more wretched hive of spoilers and villainy. You must be cautious.
John Lewis produces the most eagerly-awaited Christmas adverts. They own the yuletide ad breaks! But, after ten years at the top of the (Christmas) tree, which of their legendary ads is best?
There was a time before Netflix; before YouTube; before internet advertising. That time was the 1980s. There was no skipping past adverts. That’s why catchy jingles were hummed around the office, taglines bubbled around the water cooler.
Love it or hate it, it’s hard to avoid when it comes to marketing your business. With more social media profiles out there than fish in the sea, it can be hard to make a splash. But the ocean is big, and you need to swim in. Why?
Quentin Tarantino - (Con) Artist?Does Quentin Tarantino steal all his best ideas and present them as something new and original? And, if so, does that make him a con-man, or an artist?Take Kill Bill (which many wrongly consider his masterpiece). The yellow suit Uma...
“Everything I know about business, I learned at the movies” said nobody, ever. But the movies are full of great stories, about motivated individuals overcoming the odds to triumph – in business or in life. There’s a lot of inspiration to be taken from...
Glastonbury Festival. It doesn’t guarantee good weather. It doesn’t guarantee you’ll like any of the acts. It doesn’t even guarantee you a place to lay your weary head. And yet we love it! How come?Tickets cost around £250, this year, and you couldn’t just...
Content Marketing like a Champ Content Marketing is the way businesses like yours can take the power of the internet and use it to deliver a knockout punch to the competition. You want your business to punch above its weight? Course you do - you’ve got that fire in...