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Putting, pen to paper

At CMA we live, breathe and dream about content marketing by day and by night. So it is that we regularly clear the air by posting informative, engaging and sometimes downright strange news articles.

Top 10 John Lewis Christmas ads

Top 10 John Lewis Christmas ads

John Lewis produce the most eagerly-awaited Christmas adverts. John Lewis own the yuletide ad breaks! But, which of their legendary ads are best?Coca-Cola used to wear the sparkly, fur-lined Christmas crown with their immortal 'Holidays are Coming' ad,...

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10 Best Television Adverts of the 80s

10 Best Television Adverts of the 80s

There was a time. A time before Netflix. A time before YouTube. A time before internet advertising. A time before political correctness. That time was called the 80s. There was no skipping past adverts. Watch a movie on ITV, and you’d be hard pressed to...

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Social media marketing: the guide to getting staff involved

Social media marketing: the guide to getting staff involved

Social MediaLove it or hate it, it’s hard to avoid when it comes to marketing your business. With more social media profiles out there than fish in the sea, it can be hard to make a splash. But the ocean is big, and it’s one you’ll want to swim in. Why?...

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Quentin Tarantino – (Con) Artist?

Quentin Tarantino – (Con) Artist?

Quentin Tarantino - (Con) Artist?Does Quentin Tarantino steal all his best ideas and present them as something new and original? And, if so, does that make him a con-man, or an artist?Take Kill Bill (which many wrongly consider his masterpiece). The yellow suit Uma...

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12 movies about business you must watch

12 movies about business you must watch

“Everything I know about business, I learned at the movies” said nobody, ever. But the movies are full of great stories, about motivated individuals overcoming the odds to triumph – in business or in life. There’s a lot of inspiration to be taken from...

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Marketing Glastonbury – How do they get away with it?

Marketing Glastonbury – How do they get away with it?

Glastonbury Festival. It doesn’t guarantee good weather. It doesn’t guarantee you’ll like any of the acts. It doesn’t even guarantee you a place to lay your weary head. And yet we love it! How come?Tickets cost around £250, this year, and you couldn’t just...

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Content Marketing like a Champ

Content Marketing like a Champ

Content Marketing like a Champ Content Marketing is the way businesses like yours can take the power of the internet and use it to deliver a knockout punch to the competition. You want your business to punch above its weight? Course you do - you’ve got that fire in...

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