Hey, we’re The Content Marketing Agency – or CMA, as those in the know call us. As a fast-growing agency specialising in marketing, design and development, we’re on the hunt for a talented and driven PPC Marketing Specialist to join our team.
Sounds like you? Then read on…
Job Type: Full-time
Location: Grimsby, Lincolnshire
Experience: All invited to apply
PPC / Paid Media Marketing Specialist Role
You have direct experience working across PPC and display platforms such as Google Ads and Google Display Network (GDN). You have a strong understanding of Display & Video 360, as well as paid social media and e-commerce promotion. You’re confident working with Google Analytics and with social media platform insights.
You’re adept at not only managing client campaigns but optimising spend. And you instinctively understand the key role data plays in shaping results. You report to the Digital Marketing Manager.
Your responsibilities
- Helping your clients succeed through the provision of CMA’s digital advertising services across display, social and search.
- Running all aspects of paid campaigns, from planning, set up, creative and ongoing management, including competitor analysis, keyword research and audience segmentation.
- Delivering engaging, relevant multi-channel experiences for target audiences, driven by personalisation and strong sequential messaging.
- Overseeing development of high-impact creative, writing copy that engages and converts, developing landing pages and ensuring brand consistency across channels.
- Analysing, evaluating and optimising your campaigns.
- Maintaining proficiency with digital advertising platforms such as GDN and DV360, along with similar platforms like Adobe Audience Manager and (for paid social media) Facebook Ads Manager and LinkedIn Ads Manager.
- Overseeing the full and timely delivery of contracted services.
Key skills
- Recommending improvements to increase campaign performance, such as geofencing and remarketing / retargeting.
- Providing accurate, meaningful client reporting by program, campaign and channel. Troubleshooting problems as they arise and implementing actionable solutions. Analysing competitor activity.
- Researching and evaluating the latest trends and techniques to find new and better ways of measuring paid activity.
- Assisting CMA Account Managers with strategy development on a client-by-client basis. Participating in meetings. Updating client briefs and related documentation.
- Supporting the Digital Marketing Manager with research into new CMA services related to your field of expertise.
- Other duties that may reasonably be assigned to you with CMA’s successful operation in mind.
Attributes
- You have a can-do attitude and a love of all things digital.
- You demonstrate high levels of initiative and display full ownership of your work. You identify and address problems proactively.
- You possess excellent communication skills, both verbal and written.
- You’re a team player but are able to work independently with confidence. You manage tasks efficiently and help others do the same.
- You’re a habitual learner who thrives working in a fast-paced, fast-changing, yet supportive environment.
Who we are
CMA is a brand, content and digital agency that works with ambitious clients across the UK and beyond. From Super Bowl campaigns to street-level activations – we make things that work. Our team is a mix of strategists, writers, designers, developers and marketers who care deeply about doing the job properly. We’re straight-talking, ideas-led and relentlessly delivery-focused.
To apply
Email your CV and a short note about why you’re a good fit to careers@cmagency.co.uk. Show us what you’ve done – campaigns, content, strategy, results – we want to see how you think and what you can deliver.
