Disjointed messaging? Outdated visuals? A brand that feels out of sync with your goals? Inconsistent fonts, colours, logos and messaging across teams? Product/service categorisation that’s all over the place. Sound familiar?

You’re not alone. Fast-growing businesses often outpace their own brand identity. When you’re laser-focused on scaling, seizing opportunities and setting the vision, your brand can get left behind. You’re ready for the next stage of growth – but your brand isn’t keeping up.

Like countless businesses before you, you need a brand strategy that aligns with where you are today – and scales with you tomorrow.

How? With a brand system designed for growth. And that’s where CMA steps in.

What is a brand strategy and do I need one?

A robust brand strategy is more than just a logo or a tagline. Your brand encompasses your company’s values, mission and the overall experience you deliver to your customers.

Put it this way, everything your customer comes into contact with is your brand. Your brand is what people say about you when you’re not in the room. As such, everything your business puts out contributes to creating a complex brand image. 

A well-calibrated brand strategy brings:

• Consistency: Ensures a consistent message across all marketing channels.
• Recognition: Helps in building brand recognition and loyalty.
• Differentiation: Distinguishes your business from competitors.
• Customer loyalty: Builds trust and loyalty among customers.
• Business growth: Drives long-term business growth and profitability.
• Service & product hierarchy: Organises offerings for clarity today and scalability tomorrow.

How does brand strategy work?

At CMA, Brand Strategy begins with understanding you – your vision, values and audience. We go all Submarine-like and submerge ourselves into the depths of your business and its goals. That’s how we’ll align them with your customers’ needs. The end result? A unified brand identity that speaks directly to your audience, dominates your market and stands tall in a sea of competitors.

Brand strategy components

Like Cinderella’s glass slipper, there’s no one-size-fits-all when it comes to brand strategy. After all, your business is unique and so are you customers. While your brand strategy will be designed to fit you, key components might include:

• Crafting a compelling narrative that captivates, connects and converts.
• Developing a brand voice that speaks to your audience on their level.
• Aligning your messaging by way of a value proposition with how your audience searches, thinks and feels.
• Structuring your product or service offerings around your customers’ needs.
• Centralising everything in a robust brand guideline, ready for digital and print execution.

End the internal and external confusion. Then say goodbye to the endless back-and-forth of answering brand questions, managing uncertainty and hunting down assets. Sounds good? Well, it gets even better…

Streamlined processes lead to:

• Better customer experiences
• Faster output 
• & stronger returns

With a solid foundation, your brand will not only reflect who you are today but also scale effortlessly as you grow. Adding a new service or product? It’ll slot seamlessly into your brand architecture, keeping your business cohesive and impactful.