Your website might look good. Heck, it might look great. But who really cares if your website isn’t working. A Ferrari without an engine simply won’t get you to McDonald’s – or anywhere, for that matter. 

Slow-loading times, broken links, clunky navigation and poor SEO can silently bleed traffic, conversions and revenue. That’s where we come in. At CMA, our website audits go deeper than the Mariana Trench. Performance, UX, SEO and technical infrastructure. Think of it as a full-body health check for your digital presence. Except we don’t just diagnose problems, we fix them.

What’s hiding under the hood?

Your website’s biggest issues aren’t always obvious. We lift the hood. Check the engine. And fine-tune your site for speed, usability and visibility.

Here’s (some) of what we cover:

• Speed & performance: A slow site costs conversions. We identify bottlenecks, load speed issues and server performance gaps.
• SEO & search visibility: Title tags, meta descriptions, broken links, keyword structure – if it’s killing your rankings, we’ll find it.
• User experience (UX) & navigation: If visitors can’t find what they need in seconds, they bounce. We assess your site flow, CTAs, accessibility and friction points.
• Mobile optimisation: More than 60% of traffic is mobile. If your site isn’t mobile-friendly, you’re losing leads.
• Technical SEO & infrastructure: We check schema markup, hreflang tags, indexability and structured data – the behind-the-scenes stuff that makes a big difference.
• Conversion tracking & analytics: Are you tracking the right KPIs? We audit Google Analytics, conversion tracking and attribution models.

The CMA website audit process

No stone left unturned. We break down our website audits into clear, actionable steps:

1. Data collection & analysis: Gather performance, SEO and UX data using tools like Google Analytics, PageSpeed Insights, Screaming Frog and manual reviews.
2. UX & performance testing: Test navigation, CTAs and conversion flows – if your site is confusing, visitors leave.
3. SEO & technical review: Audit keyword relevance, metadata, structured data and search visibility.
4. Security & compliance checks: GDPR compliance? Cookie consent? Broken SSL certificates? Audit your security posture.
5. Action plan & quick wins: We don’t just throw data at you – we prioritise fixes and deliver a clear roadmap for immediate and long-term improvements.