Content strategy. It’s not just a buzzword. It’s the game plan. The blueprint. The difference between aimless marketing posts and content that actually delivers. It’s how your business goals and your customers’ needs meet in perfect harmony.

If content is king, strategy is queen. Together, they rule the content marketing empire. Connect your story to your audience with purpose-driven campaigns that captivate, engage and convert. From the big-picture vision to the nitty-gritty details, let’s make sure your content works smarter, not harder. 

Because every word, image and pixel should have a job to do – and we make sure it gets done.

What goes into a content strategy?

Content marketing remains one of the most effective ways to grow your business – when done right. Done right means penning awesomely readable content then sharing it with your audience. 

But what content do they want? And where are they hanging out? Your content strategy answers these questions. While it will always be unique to you, key components include:

• Goals & objectives: Define what success looks like – whether it’s driving traffic, generating leads, building brand awareness or boosting engagement.
• Audience insights: Understand your audience inside-out – what they care about, how they search and where they engage.
• Content types & formats: From blog posts and social media to eBooks, videos and email campaigns, what content will resonate with them.
• Content calendar: Plan ahead with consistent schedules, seasonal trends and well-timed campaigns.
• Keyword & SEO research: Make your content discoverable with targeted keywords and optimised strategies.
• Distribution channels: Amplify your message across platforms like your website, social media, email and beyond.
• Tone of voice & brand guidelines: Build a cohesive voice that speaks directly to your audience.
• Measurement & analytics: Measure what matters, analyse the impact and optimise for ongoing success.

Educate, entertain and engage them with branded content and they’ll reward you with their custom. That’s our approach and, guess what, it works!

Content types & formats

A well-defined content strategy lays the foundation for all your content output. It helps inform and guide the creation of content across various types and formats, ensuring everything aligns with your goals and audience preferences.

Here’s how it translates into impactful content:

• Blog posts & search query content: Targeted, SEO-optimised articles that attract traffic and answer audience questions.
• Website copy: Conversion-focused copywriting that aligns your messaging with your brand voice and user journey.
• Social media content: Engaging posts tailored to each platform, designed to spark conversations and drive engagement.
• eBooks & whitepapers: Premium content that builds authority and showcases expertise.
• Video content: From explainer videos to testimonials, bring your story to life through dynamic visuals.
• Email campaigns: Tailored messaging that nurtures leads and builds lasting customer relationships.