Customers: they should enjoy the journey as much as the destination. That’s why your ticket to success resides within knowing exactly where your audience is within the conversion funnel. Oh, and how we can level them up to the next stage. 

Perhaps they’re just discovering your brand. Maybe they’re considering their options. Or, they could be ready to convert. Wherever your customer is on their own individual journey, ensure the right message lands at the right.

#1 Funnel positioning

• Persona development: Who are your customers and what drives their decisions?
• Behavioural insights: How do they research, compare and choose solutions?
• Funnel positioning analysis: Are they at the awareness, consideration or decision stage?

#2 Journey mapping

• Touchpoint analysis: Mapping key interactions across channels.
• Content & messaging alignment: Tailoring messaging to their stage in the funnel.
• Engagement gaps & opportunities: Identifying where potential customers stall or drop off.

#3 Activation & optimisation

• Nurture pathways: Guiding prospects from one stage to the next.
• Retention strategies: Keeping customers engaged post-purchase.
• Upsell & cross-sell opportunities: Identifying the right moments to offer more value.
• Re-engagement & win-back campaigns: Bringing back lost prospects and lapsed customers.
• Channel optimisation: Using web, email, social and paid media effectively.
• Performance tacking: Measuring movement through the funnel and refining strategy accordingly.