Breaking news: Public Relations (PR) isn’t just about press releases and media coverage. It’s about owning your story, shaping perceptions and building trust – whether you’re making headlines or managing a crisis. At CMA, we craft PR strategies that put your brand in the spotlight for all the right reasons.

Why PR matters

Your brand is being talked about – with or without you. The question is, are you leading the conversation or reacting to it? A strategic PR approach ensures your brand is seen, heard and trusted by the right people, at the right time.

Here’s a few things we do (incredibly well): 

Media relations

Get the right eyes on your brand with:

• Press coverage that matters: Connect your brand with the journalists, publications and platforms that actually make an impact.
• Storytelling, not just news: Your brand has a story – make sure it’s told in a way that resonates.
• Relationship-driven PR: PR is about who you know. Leverage connections to get seen and heard.

Thought leadership

Positioning you as the expert (because you are):

• Executive profiling: Get your key people featured in industry conversations.
• Speaking engagements & panels: Secure high-impact opportunities on podcasts, webinars and live events.
• Opinion & commentary: Be the voice shaping your industry with expert insights in the press.

Crisis management

Protecting your reputation:

• Crisis response planning: When things go wrong, be prepared with a clear, strategic plan.
• Damage control & media handling: Control the narrative before it controls you.
• Reputation recovery: Turn setbacks into comebacks with strategic messaging.

Digital PR & brand visibility

Getting social with your audience:

• Social media PR: Managing brand reputation in real time.
• SEO-boosting PR: Link-building through high-quality, strategic media placements.
• Performance tracking: Know what’s working with measurable PR impact.