FCAS has a bold mission – combatting antisemitism and hate – but their brand needed to match the power and urgency of their message.

They needed an identity that was modern, striking and instantly recognisable.

CMA led a full-scale brand refresh, introducing a dramatic black and blue palette that put the Blue Square movement front and centre.

The deep, electric blue became a symbol of solidarity and action, while high-contrast black and white photography reinforced the gravity of their cause.

The result? A brand that is strong, defiant and unmistakably FCAS – one that commands attention across digital platforms, broadcast media and global awareness campaigns.

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