GCW Creative Advertising
Project Overview:
SECTOR: RETAIL
GCW wanted to launch their new sofa department with a bang – and what better way than with a campaign inspired by the ultimate sofa-based sitcom?
The GCW Friends campaign creating an engaging, nostalgia-driven marketing push designed to connect with a wide audience and reposition GCW as more than just a carpet company.
CMA developed a multi-channel campaign featuring a photoshoot recreating classic Friends moments which were used in in-store promotions, billboards, and a viral social competition.
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