CMA x GODADDY
Harry’s
Roly Polys
GoDaddy is the world’s leading Internet domain registrar and web hosting company. CMA provided a full omni-channel marketing experience for GoDaddy in the UK and to its partner brands around the world.
Harry’s Roly Polys
Overview
GoDaddy is the world’s leading Internet domain registrar and web hosting company. CMA provided a full omni-channel marketing experience for GoDaddy in the UK and to its partner brands around the world.
For GoDaddy’s t’riffic Harry Redknapp project, CMA was in the (cake) mix with the video-production arm of VCCP, as well as with the prestigious bakery firm Heidi.
We delivered a tasty social media campaign involving graphic design elements, video assets, online competitions and a series of informative online articles offering start-up businesses and side-hustlers the recipe for business success.
This sweet project reached millions of people on television, social media and Google, helping to drive unprecedented sales of GoDaddy’s Website Builder. It also helped to sell lots of Harry’s Roly Polys, the profits for which went to charity.
More details
When CMA cooks up a strategy, engagement and conversions are baked-in.
We were involved in this omni-media campaign from soup to nuts. We contributed to the ideation of the TV commercial, built an engaging strategy around it, then supplied a wealth of creative deliverables using imagery from the commercial, as well as original, bespoke assets of our own design.
In this way we were able to support, expand and extend the campaign. We had a blast working on this delicious campaign.
CMA created content for all of GoDaddy UK’s social media channels, as well as cooking-up a series of t’riffic articles which were then gathered together as a delicious cookbook offering sweet pro-tips to GoDaddy’s target audience – namely start-ups, sole-traders and ambitious small businesses of all types!
CMA’s Key Responsibilities
- Campaign ideation and delivery
- Additional content production
- Video production strategy
- Project branding
- Social media strategy
- Social media marketing including content, graphics and videography
- Influencer marketing working with Harry and his friends
- Reporting back
Results
We successfully guided 2.5 million viewers to watch the ‘Harry’s Roly Polys’ commercial on YouTube, and engagement with all of GoDaddy’s social channels heated up like a roly poly on gas mark 4.
So, if you want to light a fire under your omni-media campaign and enjoy the sweet taste of social media success. Get in touch and we’ll do something CMAzing together
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