Skills Bootcamps Campaign

Project Overview:

SECTOR: EDUCATION

TEC Partnership knew that both workers and businesses needed a smarter, faster way to close critical skills gaps. So, they launched Skills Bootcamps, offering government-funded training in high-demand sectors.

They called in CMA to spread the word. We built a bold, engaging campaign and rolled out targeted paid media, backed by organic social, punchy video content and a slick microsite to make it easier than ever for learners to level up their careers.

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