tsoHost Out of Home
Project Overview:
SECTOR: TECHNOLOGY
This was designed to be a disruptive campaign that would take tsoHost’s marketing away from its typical sphere online and extend the brand’s reach out into the world.
Through the use of digital billboards and escalator panels at key London Underground locations, we targeted young, ambitious ABC1 consumers on their journeys to and from work with the specific aim of offering an enticing alternative to the daily commute – namely starting up a business enterprise of their own.
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