The Women’s Exchange Brand

The Women’s Exchange is an organisation dedicated to helping motivate and empower women. They are experienced at delivering their courses personally, but wanted to expand their business by delivering the same message of empowerment to a wider, world-wide audience, through an online learning platform.

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The Women’s Exchange brand


Our role was to create a brand and a website that would allow TWE to expand their reach to a global audience through a custom-built website, a companion app and a series of workbooks – all of which would reflect the new brand we’d developed.

We then took the content we’d developed and worked that into scripts for videos which we produced with them, to be delivered via their app.

More details

We began this campaign, as we always do, by creating a detailed Digital Strategy. The core of this was to develop a holistic understanding of their business aims and objectives so we could create:

  • A brand value proposition
  • Brand voice
  • Strategic messaging
  • Content strategy
  • User research
  • Competitor analysis
  • Keyword research

Once that was in place, we could build a new branding marketing plan – the deliverables for which were:

  • Logo Design
  • Colour Palette
  • Typography
  • Visual Elements
  • Illustration
  • Brand Guidelines

We also began our product development process to create an optimised website sitemap.

CMA’s Key Responsibilities
  • Build a Marketing Strategy
  • Create a new brand which empowers the strategy
  • Create a new website – and app – which implements the strategy
  • Create a series of teaching aid videos
  • Create workbooks

The Women’s Exchange now has a world-class brand. Along with a website and app used to deliver their course.


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