by Jake Fitzhugh | Jun 18, 2024 | Design
Unlike products which are made in factories, brands are made in the mind. If your brand is the sum total of how someone perceives your organisation, then branding is about shaping that perception. Achieving that outcome requires a brand strategy. 👈 In today’s...
by Jake Fitzhugh | Jan 12, 2024 | Digital Marketing, Industry News
Is a happy customer really your most powerful marketing tool? Think about it about it this way: how often do you check out reviews before buying a service or a product? And, there’s your answer. The great thing about parachuting Google Reviews into your...
by Jake Fitzhugh | Jan 6, 2024 | Digital Marketing, Technology
In the tech world, innovation is rapid and competition fierce. The pressure to excel in brand awareness and market share is therefore intense. If you found yourself saying “yes yes yes”, you’re in the right place. How do we know this? Because...
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