by John Ashbrook | Oct 29, 2020 | Culture, Opinion
5 things marketers can learn from marketing horror movies Marketing horror films is like selling candy to children, isn’t it? It doesn’t matter how old, cheap, obscure or poorly-made a horror film is, people will still watch it. Well, that’s true – but it...
by John Ashbrook | Oct 5, 2020 | Culture, Opinion
Is this the end for physical media? Do you still buy physical media or do you just press the ‘Netflix’ button on your TV remote? Do you still buy CDs or do you listen to all your tunes on Spotify? If you’re a gamer, do you still buy your games on disc or simply log...
by Katie Davis | Sep 16, 2020 | Opinion
Can procrastinating actually make you more creative? Would you consider yourself a procrastinator? Well, if you’re reading this to avoid completing a task, it’s highly likely that you are. When you don’t want to do something, do you find a million reasons to put it...
by John Ashbrook | Sep 7, 2020 | Culture, Opinion
Freelancers: are you charging what you’re actually worth? So, you’re a freelancer. You’re doing a job you enjoy, maybe even love and – for that reason alone – some people seem to think that wanting to get paid for the work you do makes you just plain...
by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by John Ashbrook | Mar 16, 2020 | Digital Marketing, Opinion
The 5 Best Social Media Campaigns Ever It can be quite tricky to pin down the best social media marketing campaigns ever because, by their very nature, social media campaigns are organic lifeforms which are born, thrive, then die – often, in a matter of hours...
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