by John Ashbrook | Sep 7, 2020 | Culture, Opinion
Freelancers: are you charging what you’re actually worth? So, you’re a freelancer. You’re doing a job you enjoy, maybe even love and – for that reason alone – some people seem to think that wanting to get paid for the work you do makes you just plain...
by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by John Ashbrook | Mar 16, 2020 | Digital Marketing, Opinion
The 5 Best Social Media Campaigns Ever It can be quite tricky to pin down the best social media marketing campaigns ever because, by their very nature, social media campaigns are organic lifeforms which are born, thrive, then die – often, in a matter of hours...
by Katie Davis | Mar 3, 2020 | Culture, Opinion
International Women’s Day 2020: should you even care? Like Christmas, International Women’s Day comes around once a year. Like me, you may not have heard about it until a few years ago and wonder what it’s all about. It must just be an excuse for yet another...
by John Ashbrook | Feb 26, 2020 | Culture, Digital Marketing, Opinion
5 epic content marketing fails to avoid We all know about the worst mishaps that can cause a brand to fail in the world of content marketing. Remember when Apple gave all their users a free U2 album in 2014? The album, called Songs of Innocence, just appeared in the...
by Katie Davis | Feb 12, 2020 | Culture, Digital Marketing, Opinion
What the hell is TikTok? Unless you have been living in a cave without access to 4G or Wi-Fi, you will have likely heard of TikTok, but do you know what it is? If the answer to that question is no, let me be the first to reassure you that you are not alone. What is...
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