by John Ashbrook | Oct 29, 2020 | Culture, Opinion
5 things marketers can learn from marketing horror movies Marketing horror films is like selling candy to children, isn’t it? It doesn’t matter how old, cheap, obscure or poorly-made a horror film is, people will still watch it. Well, that’s true – but it...
by John Ashbrook | Oct 5, 2020 | Culture, Opinion
Is this the end for physical media? Do you still buy physical media or do you just press the ‘Netflix’ button on your TV remote? Do you still buy CDs or do you listen to all your tunes on Spotify? If you’re a gamer, do you still buy your games on disc or simply log...
by John Ashbrook | Sep 24, 2020 | Culture, Technology
Does the NHS Test and Trace app invade your privacy? The road to delivering the NHS Test and Trace app has not been a smooth one. It probably hasn’t been any rockier than the journey any piece of software takes through development; but most teams of developers aren’t...
by John Ashbrook | Sep 7, 2020 | Culture, Opinion
Freelancers: are you charging what you’re actually worth? So, you’re a freelancer. You’re doing a job you enjoy, maybe even love and – for that reason alone – some people seem to think that wanting to get paid for the work you do makes you just plain...
by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by John Ashbrook | Jul 23, 2020 | Culture
Internet memes of the ‘90s: thanks for the meme-ories Searching for internet memes of the 1990s is a form of internet archaeology. We’re digging around in the virtual foundations of the internet, searching through a world that knew nothing of social media or...
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