by Matthew Pattinson | Mar 19, 2025 | Culture
AI tools can crank out marketing copy faster than Usain Bolt on energy drinks… But speed isn’t the problem – it’s the sameness. Generic, predictable and about as exciting as a sponge. In an age where brands need to stand out, sounding like everyone else is,...
by John Ashbrook | Mar 25, 2024 | Digital Marketing, Educational
Video Marketing is simply you using the power of motion pictures to sell your products or services. It’s what most people think of when you say “adverts”. Traditionally, creating video adverts was something that only the big boys could do. The cost of production was...
by Matthew Pattinson | Feb 5, 2024 | Digital Marketing, Industry News, Technology
As creative strategists, marketers and technologists, rarely do we shine the spotlight on ourselves. ‘Make it about them, not us’ – is our mantra. But rules are made to be broken. So, seeing as we are kinda rebels, I wanted to pull back the curtain and talk...
by Matthew Pattinson | Jan 9, 2024 | Digital Marketing, Industry News
Google is ushering in a new era for online tracking with a test feature in Chrome that disables third-party cookies, affecting 1% of global users. These cookies, crucial for collecting analytics and personalising ads, are a staple of modern digital advertising. The...
by Hannah Stark | Mar 8, 2023 | Culture
Jill Wilson and Tracy Todd are on a mission to empower all women, by way of The Women’s Exchange. They are rule breakers, risk takers and change makers. They are best friends, they are each other’s number one fan and biggest critic combined, they are strikingly...
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