by John Ashbrook | Mar 25, 2024 | Digital Marketing, Educational
Video Marketing is simply you using the power of motion pictures to sell your products or services. It’s what most people think of when you say “adverts”. Traditionally, creating video adverts was something that only the big boys could do. The cost of production was...
by Matthew Pattinson | Feb 5, 2024 | Digital Marketing, Industry News, Technology
As creative strategists, marketers and technologists, rarely do we shine the spotlight on ourselves. ‘Make it about them, not us’ – is our mantra. But rules are made to be broken. So, seeing as we are kinda rebels, I wanted to pull back the curtain and talk...
by Matthew Pattinson | Jan 9, 2024 | Digital Marketing, Industry News
Google is ushering in a new era for online tracking with a test feature in Chrome that disables third-party cookies, affecting 1% of global users. These cookies, crucial for collecting analytics and personalising ads, are a staple of modern digital advertising. The...
by Hannah Stark | Mar 8, 2023 | Culture
Jill Wilson and Tracy Todd are on a mission to empower all women, by way of The Women’s Exchange. They are rule breakers, risk takers and change makers. They are best friends, they are each other’s number one fan and biggest critic combined, they are strikingly...
by Hannah Stark | Nov 24, 2021 | Digital Marketing
Brands that Rocked Reactive Marketing in 2021 Timing is everything when it comes to reactive marketing, and one well-timed, well-turned tweet is all it takes to go viral. At CMA, we love a disruptive creative campaign so, let’s throw a spotlight on some of our...
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