by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by John Ashbrook | Aug 17, 2020 | Industry News, Technology
Vertical cinema is on the up Oscar-winning director, Damien Chazelle, recently released his short film Vertical Cinema. It is an advert for the iPhone 11 Pro and was shot entirely on the smartphone. It isn’t the first time this has been done, of course; many...
by John Ashbrook | Jul 23, 2020 | Culture
Internet memes of the ‘90s: thanks for the meme-ories Searching for internet memes of the 1990s is a form of internet archaeology. We’re digging around in the virtual foundations of the internet, searching through a world that knew nothing of social media or...
by John Ashbrook | Apr 20, 2020 | Digital Marketing
Everybody Dance Now: 8 Musically Inspired Viral Videos One of the first things budding film editors do is cut together music videos. There is something deeply seductive about the way images and music work so perfectly together. And the popularity of karaoke bars and...
by John Ashbrook | Feb 26, 2020 | Culture, Digital Marketing, Opinion
5 epic content marketing fails to avoid We all know about the worst mishaps that can cause a brand to fail in the world of content marketing. Remember when Apple gave all their users a free U2 album in 2014? The album, called Songs of Innocence, just appeared in the...
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