by Hannah Stark | Nov 24, 2021 | Digital Marketing
Brands that Rocked Reactive Marketing in 2021 Timing is everything when it comes to reactive marketing, and one well-timed, well-turned tweet is all it takes to go viral. At CMA, we love a disruptive creative campaign so, let’s throw a spotlight on some of our...
by John Ashbrook | Sep 7, 2020 | Culture, Opinion
Freelancers: are you charging what you’re actually worth? So, you’re a freelancer. You’re doing a job you enjoy, maybe even love and – for that reason alone – some people seem to think that wanting to get paid for the work you do makes you just plain...
by Hannah Stark | Aug 10, 2020 | Digital Marketing
Social Media Competitions – A Best Practice Guide Year on year social media usage continues to climb. In 2019, Facebook alone had 2.41 billion monthly active users and, given that we are currently in the middle of a worldwide pandemic which has seen people...
by Katie Davis | Jul 9, 2020 | Digital Marketing, Industry News
Facebook’s 2020 algorithm update: What it means for you Benjamin Franklin once said there were only two things certain in life: death and taxes. But here at CMA, we think three things are certain: death, taxes and Facebook algorithm changes. That’s right, the Facebook...
by Daniel Cliffe | Apr 14, 2020 | Culture
The Hundred – Marketing Gimmick or Genius? When you think of cricket, you don’t necessarily think of marketing. But maybe you should… The game, which dates back to the 16th century, has a rich heritage. But questions around people’s desire to watch five-day Test...
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