by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by Zoe Papathanasi | Aug 10, 2020 | Digital Marketing
Social Media Competitions – A Best Practice Guide Year on year social media usage continues to climb. In 2019, Facebook alone had 2.41 billion monthly active users and, given that we are currently in the middle of a worldwide pandemic which has seen people...
by Katie Davis | Jul 9, 2020 | Digital Marketing, Industry News
Facebook’s 2020 algorithm update: What it means for you Benjamin Franklin once said there were only two things certain in life: death and taxes. But here at CMA, we think three things are certain: death, taxes and Facebook algorithm changes. That’s right, the Facebook...
by Katie Davis | Jun 3, 2020 | Digital Marketing
It’s time to take your business onto the digital high street The impact of Covid-19 (Coronavirus) has been felt around the world. It has been a unifying moment. And one of profound change to society and business alike. We are living our personal and professional lives...
by Daniel Cliffe | Apr 14, 2020 | Culture
The Hundred – Marketing Gimmick or Genius? When you think of cricket, you don’t necessarily think of marketing. But maybe you should… The game, which dates back to the 16th century, has a rich heritage. But questions around people’s desire to watch five-day Test...
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