by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by John Ashbrook | Jul 23, 2020 | Culture
Internet memes of the ‘90s: thanks for the meme-ories Searching for internet memes of the 1990s is a form of internet archaeology. We’re digging around in the virtual foundations of the internet, searching through a world that knew nothing of social media or...
by Daniel Cliffe | Apr 14, 2020 | Culture
The Hundred – Marketing Gimmick or Genius? When you think of cricket, you don’t necessarily think of marketing. But maybe you should… The game, which dates back to the 16th century, has a rich heritage. But questions around people’s desire to watch five-day Test...
by John Ashbrook | Feb 26, 2020 | Culture, Digital Marketing, Opinion
5 epic content marketing fails to avoid We all know about the worst mishaps that can cause a brand to fail in the world of content marketing. Remember when Apple gave all their users a free U2 album in 2014? The album, called Songs of Innocence, just appeared in the...
by Katie Davis | Feb 12, 2020 | Culture, Digital Marketing, Opinion
What the hell is TikTok? Unless you have been living in a cave without access to 4G or Wi-Fi, you will have likely heard of TikTok, but do you know what it is? If the answer to that question is no, let me be the first to reassure you that you are not alone. What is...
by Matthew Pattinson | Feb 11, 2020 | Culture, Digital Marketing
Top 5 films about writer’s block It’s 5.00am. You’ve been sitting here for precisely three weeks, two days, one hour and 56 seconds. The submission deadline for the movie script is looming. Yet the screen remains blank and wordless, the blinking cursor is taunting...
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