DIGITAL MARKETING News
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Find the latest Digital Marketing, Design, Branding, Development and Technology news from CMA. Discover tomorrow, today.
The 5 Best Social Media Campaigns Ever
Social media marketing campaigns are, by their very nature, organic life forms which are born, thrive, then die – often in a matter of hours – while other campaigns can evolve over many years. We have herded-together the five best specimens.
Brands that Rocked Reactive Marketing in 2021
Timing is everything when it comes to reactive marketing, and one well-timed, well-turned tweet is all it takes to go viral. At CMA, we love a disruptive creative campaign so, let’s throw a spotlight on some of our favourites from this year.
The elusive blue badge: What’s the deal with Twitter verification in 2020?
Reverse engineer, Jane Manchun Wong, is well-known for finding new features on Twitter. On this occasion she stumbled across a new “request verification” feature in the “personal information” section of settings and started doing some digging.
Is this the end for physical media?
Do you still spin a DVD or just press the ‘Netflix’ button on your TV remote? Do you still buy CDs or listen to all your tunes through ‘Spotify’? Is physical media really becoming an endangered species? Let’s see…
Does the NHS Test and Trace app invade your privacy?
The road to delivering the NHS Test and Trace app has not been a smooth one. It probably hasn’t been any rockier than the journey any piece of software takes through development; but most teams of developers aren’t working under such public scrutiny. Now...
Freelancers: are you charging what you’re actually worth?
So, you’re a freelancer. You’re doing a job you enjoy, and for some reason people seem to think that wanting to get paid for the work you do makes you just plain greedy. Here’s our advice on how to get paid what you’re actually worth.
Innocent Drinks rebrand: How can something so wrong be so right?
You don’t have to wade far into the shallow end of the internet to encounter a rebrand that went wrong. Innocent learned from all the catastrophic rebrands that have gone and didn’t fall into any of the same traps. You see, Innocent has experience.
Vertical cinema is on the up
Oscar-winning director, Damien Chazelle, recently released his short film Vertical Cinema, shot on an iPhone, which was held vertically. After a century of horizontal movies, has Hollywood been caught laying down on the job? Is the future vertical?
Social Media Competitions: A Best Practice Guide
How can you get your brand noticed on social media? Well, it just so happens that we have the answer… social media competitions. In this guide, we explain how to execute competitions to increase engagement, gain more followers and boost brand awareness.