by Hannah Stark | Mar 8, 2023 | Culture
Jill Wilson and Tracy Todd are on a mission to empower all women, by way of The Women’s Exchange. They are rule breakers, risk takers and change makers. They are best friends, they are each other’s number one fan and biggest critic combined, they are strikingly...
by Matthew Pattinson | Dec 22, 2020 | Culture, Digital Marketing
i0S 14 and android sausage roll app icon packs At CMA, we’ve been on a (sausage) roll this year. Design and marketing is what we do. It’s our bread and butter. Alongside innovating for clients around the world, we’ve also been busy innovating in other areas of the...
by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by Daniel Cliffe | Jun 17, 2020 | Industry News
‘That’ Leeds United rebrand and what marketers can learn from it English football returns to our TV screens this week after a COVID-19 induced hiatus. And, with Leeds United currently leading The Championship title race and looking set for a long-awaited return to...
by John Ashbrook | Feb 26, 2020 | Culture, Digital Marketing, Opinion
5 epic content marketing fails to avoid We all know about the worst mishaps that can cause a brand to fail in the world of content marketing. Remember when Apple gave all their users a free U2 album in 2014? The album, called Songs of Innocence, just appeared in the...
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