by John Ashbrook | May 15, 2022 | Culture, Digital Marketing
12 movies about business you must watch “Everything I know about business, I learned at the movies” said nobody, ever. But the movies are full of great stories, about motivated individuals overcoming the odds to triumph – in business or in life. There’s a lot of...
by John Ashbrook | Oct 5, 2020 | Culture, Opinion
Is this the end for physical media? Do you still buy physical media or do you just press the ‘Netflix’ button on your TV remote? Do you still buy CDs or do you listen to all your tunes on Spotify? If you’re a gamer, do you still buy your games on disc or simply log...
by John Ashbrook | Sep 7, 2020 | Culture, Opinion
Freelancers: are you charging what you’re actually worth? So, you’re a freelancer. You’re doing a job you enjoy, maybe even love and – for that reason alone – some people seem to think that wanting to get paid for the work you do makes you just plain...
by John Ashbrook | Aug 28, 2020 | Culture, Opinion
Innocent Drinks rebrand: How can something so wrong be so right? You don’t have to wade very far into the shallow end of the internet to encounter blog posts about when a rebrand goes wrong. A perfect example of this is the post-millennial rebrand of The Royal Mail...
by John Ashbrook | Jul 23, 2020 | Culture
Internet memes of the ‘90s: thanks for the meme-ories Searching for internet memes of the 1990s is a form of internet archaeology. We’re digging around in the virtual foundations of the internet, searching through a world that knew nothing of social media or...
by Daniel Cliffe | Apr 14, 2020 | Culture
The Hundred – Marketing Gimmick or Genius? When you think of cricket, you don’t necessarily think of marketing. But maybe you should… The game, which dates back to the 16th century, has a rich heritage. But questions around people’s desire to watch five-day Test...
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